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That is probably the biggest book that has ever been seen in Poland. The giant weights almost half a tonne and is almost two metres long. However, it only has twelve pages. There is a QR-code placed on each of them that enables to download free e-books. It is another part of the reading action Czytaj PL (Read PL) which breaks its own record – so far 50 thousand free e-books have been rented. The action will be held until the end of November.
On 15th November, half way through the Czytaj PL project, the organizers have prepared an extraordinary surprise. There is an enormous, about 2-meter long installation in a characteristic yellow colour, associated with the action, placed in the Krakow Main Market Square. It imitates an open book with moving pages turned by the passers-by. Each of the 12 pages is devoted to one of the e-books available as part of the Czytaj PL action this year. The additional objective of the installation is to encourage all those people who had not yet heard about the action to take part in it.
Czytaj PL action has been running since 2nd of November. At half-way point, it breaks the last year’s record: so far the readers have borrowed 50 thousand of books, have sent 7 thousand invitations to their friends and have visited czytaj.pl webpage one hundred thousand times. The action includes almost 500 cities and towns. Free e-book rentals have been available on over 7 thousand devices. QR-codes for 12 bestselling books, including five absolute novelties of 2017 have been made available. Ten foreign cities, among others: Barcelona, Dublin, Lviv, Norwich, Nottingham, Prague, and Reykjavik – UNESCO Cities of Literature, have been taking part in the action for the first time. Last year’s edition encouraged thousands of people to read. This year even more will be involved.
From its inception, Czytaj PL action has been organized as part of the Krakow UNESCO City of Literature Programme by Krakow Festival Office and e-book platform Woblink.com. This year the action is also available at 1000 high schools all around the country as part of the “Upoluj swoją książkę” (Hunt your own book) Programme, organized on the initiative of the Book Institute.
The list of books available:
1. Wojciech Drewniak Historia bez cenzury 2 (History Uncensored 2)
2. Krzysztof Piskorski Czterdzieści i cztery (Forty and four)
3. Gregory David Roberts Shantaram
4. Filip Springer Miasto Archipelag. Polska mniejszych miast (Archipelago City. Poland of Lesser Towns)
5. Anna Kamińska Wanda
6. Jakub Małecki Ślady (Tracks)
7. Dan Ariely The Honest) Truth About Dishonesty
8. Elżbieta Cherezińska Korona śniegu i krwi (Crown of Snow and Blood)
9. Camilla Lackberg The Ice Princess
10. Peter Wohlleben The Hidden Life of Trees
11. Jon Ronson So You’ve Been Publicly Shamed
12. Marek Kamiński Marek i czaszka jaguara (Marek and the Jaguar’s Skull)
Organisers of Read PL: Krakow Festival Office, Woblink
Strategic Partner: Polish Book Institute
Organisers of the initiative in schools (Hunt your own book): Polish Book Institute, Krakow Festival Office, Woblink
Publishers: Znak Horyzont, Wydawnictwo Literackie, Wydawnictwo Marginesy, Wydawnictwo Karakter, SQN, Smak Słowa, Zysk, Wydawnictwo Czarna Owca, Otwarte, Insignis Media, Znak Emotikon
Partner cities: Kraków, Poznań, Łódź, Wrocław, Gdańsk, Katowice, Lublin, Toruń, Częstochowa, Opole, Gdynia, Rzeszów
Other cities taking part: Warszawa, Białystok, Bydgoszcz, Bytom, Chorzów, Mysłowice, Rybnik, Sosnowiec, Szczecin, Tychy
UNESCO Cities of Literature participating: Barcelona, Dublin, Dundee, Dunedin, Edinburgh, Lviv, Norwich, Nottingham, Prague, Reykjavik
Co-financed by the Ministry of Culture and Cultural Heritage as part of the National Programme for the Promotion of Reading. The initiative is organised under the patronage of Ministry of National Education.