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In the first post-holiday edition of the Radio Krakow Brand, we are selecting the literary event of the summer – reads an announcement at the Radio’s website. And summer already starts in June, because this is when Krakow lived and breathed literature, most of all poetry. In July and August, the months during which publishing houses take a rest and gather strength for the new season, the book fair, and the most important literary awards, Krakow searched for an idea to gain new readers and offer readers some extraordinary, modern meetings with literature. Two of our campaigns were nominated: the Second Life of a Book and the Virtual Library of Publishers for taking books to the readers, attractive events in great places and with interesting guests. For using modern technologies and getting through to several generations of readers. The winner of the Radio Krakow Brand award will be announced tonight around 10 p.m. in the Koło Kultury programme.
See all the Radio Krakow Brand nominations:
1. The Krakow Festival Office and their campaigns: the Second Life of a Book and the Virtual Library of Publishers.
For taking books to the readers, attractive events in great places and with interesting guests. For using modern technologies and getting through to several generations of readers.
2. The Regional Public Library in Krakow and their campaign Lotna Czytelnia (Flying Reading Room).
For the uncomplicated holiday form of promoting readership.
3. The Book Institute and the Congress of Translators of Polish Literature with the Transatlantyk award.
For exceptional care of translators, providing them with perfect conditions to work and meet, and emphasising the role of the translator in the creation of literary works.
4. Adam Zagajewski and the Krakow Meetings of Poets.
For organising a new poetry festival, for cross-generational cooperation of poets, for conducting the meetings in an elegant and interesting way.
5. The Royal Castle at Wawel and Legendy Wawelskie (Wawel Legends).
For the perfect implementation of the post-competition plans, publishing a series of Wawel legends in brilliant editions with artwork by the best Polish illustrators, for attention to the content and format of the books for the youngest readers.
The Radio Krakow Brand is awarded by a jury, this time comprising: Barbara Gawryluk (Radio Kraków), Joanna Targoń (Gazeta Wyborcza), Łukasz Gazur (Dziennik Polski), Krzysztof Glondys (Telewizja Kraków), and Katarzyna Kubisiowska (Tygodnik Powszechny).