It is time for the next stage of the Niektórzy lubią poezję [Some Like Poetry] campaign carried out by the Wisława Szymborska Foundation. The Niektórzy lubią poezję [Some Like Poetry] campaign has been running since May 2013. It is aimed at not only encouraging people to read poems, but also to show that love for poetry joins people of different generations and occupations. By involving people of culture or simply youth’s role models, but not very strictly connected to the world of literature, i.e. musicians, journalists, actors in the campaign, the organisers want to show that reading poetry is not only the elite’s hobby, but that it may fascinate anyone.
In the autumn part of the campaign, its ambassadors: Anna Komorowska, Magdalena Cielecka, Anna Maria Jopek, Tomasz Majewski, Wojciech Waglewski and Michał Rusinek are going to appear in TV advertisements, on billboards in Warsaw and in Krakow and also on posters in the Warsaw Underground. Advertisements promoting the campaign will be played in the Empik bookstore chain.
Until now, the campaign’s advertisements included its ambassadors quoting Wisława Szymborska’s poem encouraging to read poetry.