To all technology-craving literature fans we present Czytaj KRK! (Read KRK)– a new mobile application for those who love reading and choose to replace their favourite paper books with a smartphone of tablet. This app is a key that opens an electronic library where readers can borrow the latest and bestselling e-books free of charge, to be used on mobile devices. With support from the major Polish publishers, this campaign promotes access to literature by means of modern technologies. During each of the three editions planned for this year, ten different titles will be made available to download using QR codes displayed at different sites throughout Krakow. The application is addressed to the users of smartphones and tablets running Android or iOS. Czytaj KRK! is a joint project of the Krakow Festival Office and Woblink, a Polish leading e-book platform.
This is the first action of this kind in the world – we have created a mobile application and we give readers completely free access to books. These are not items from the school list of public domain, but bestsellers and the latest titles. I am truly glad to say that no one before us has acted on such a scale – says the Director of the Krakow Festival Office, Izabela Helbin.
This year’s campaign will be divided into three rounds – in August, in October, and at the end of November and the beginning of December. During each edition, the users who download the Czytaj KRK! app will be able to scan a code from a poster, citylight, or another vector, and borrow the available full-version e-books, which will mostly include the latest and bestselling titles of the largest publishers in Poland. The free Czytaj KRK! application can be found on App Store and Google Play.
The project is designed as an e-book lending library, so the users are able to download one title at a time, which will remain active for 30 days. After finishing the book, they will be able to download another, noting that the newly-acquired book will replace the previous one. Each of the three rounds of this year’s campaign will involve ten latest e-books being made available.
The titles offered during the August edition are as follows:
Ości – Ignacy Karpowicz
Witajcie w Rosji – Dmitry Glukhovsky
Jony Ive – Leander Kahney
Kiedyś o tym miejscu napiszę -Binyavanga Wainaina
Drzewo migdałowe – Michelle Corasanti
Kongres futurologiczny – Stanisław Lem
Jak tu nie biegać – Beata Sadowska
Haiku. Haiku mistrzów – Ryszard Krynicki
Zamień chemię na jedzenie – Julita Bator
Magiczne drzewo. Czerwone krzesło – Andrzej Maleszka
The titles offered during the October edition are as follows:
Dymna – Elżbieta Baniewicz
Nielegalni – Vincent Severski
Dzielnica obiecana – Paweł Majka
Dziennik czasu okupacji – Raja Shehadeh
Włosi. Życie to teatr – Maciej A. Brzozowski
Radiota – Marek Niedźwiecki
Republika piratów – Colin Woodard
Lód – Jacek Dukaj
W otchłani mroku – Marek Krajewski
Korona śniegu i krwi – Elżbieta Cherezińska
All information concerning the campaign and the list of available books can be found at qr.miastoliteratury.pl.
Czytaj KRK! is an expansion of the 2013 project known as the Virtual Library of Krakow. It involved placing posters that resembled full bookcases at bus and tram stops in six Polish cities, featuring QR codes that, when scanned, allowed downloading free excerpts from nearly 70 latest and bestselling books. This unprecedented action aimed at the promotion of reading with the use of new technologies attracted the attention of major national media and readers. The free fragments had nearly 20 000 downloads in total.
The first round of the campaign included the participation of the following publishers: Cyfrant, Insignis, Karakter, Otwarte, Sine Qua Non, Wydawnictwo a5, Wydawnictwo Literackie, Znak, and Znak Emotikon.
The secound round of the campaign included the participation of the following publishers: Czarna Owca, Insignis, Karakter, Marginesy, Muza, Wielka Litera, WSQN, Wydawnictwo literackie, Znak and Zysk i S-ka.
The books are recommended by the campaign’s media patrons: LubimyCzytać.pl web portal, Radio Kraków, and Dziennik Polski.