We can boldly say that the Virtual Library of Publishers has conquered our mobile devices! Within only two weeks from the start of the literary vacation campaign, readers have downloaded almost 2,500 e-books! And this is not the end! If you have not yet taken advantage of our proposal to spend summer with a book yet, we would like to remind you how it works: you simply need to scan the QR code of the selected book from the poster or visit qr.miastoliteratury.pl… and download a free fragment of the e-book to your mobile device. Close to twenty of the largest publishing houses from Krakow have joined forces to promote reading via modern technologies. More than 60 tram and bus stop shelters in Krakow have changed into the Virtual Libraries of Publishers. We present the best books of this summer on posters. Find your ideal story!
If you become engrossed in a given book after reading its free fragment, you can easily buy the e-book by clicking the link at the end of the scanned fragment. You can also visit one of the following bookshops co-operating with the Krakow Festival Office, where you can buy the traditional version of the book by showing the downloaded fragment of the e-book:
- Bona Bookshop at ul. Kanonicza 11
- Matras Bookshop at Rynek Główny 23 and in Galeria Kazimierz
- Młoda Bookshop in Szołayscy’s House at Plac Szczepański 9
- Muza Bookshop at ul. Królewska 47
- Pod Globusem Bookshop at ul. Długa 1
The QR code campaign will last till the end of August. On the streets you can come across three versions of posters presenting a total of 70 books. These include books from various fields, including: belles lettres (by Ignacy Karpowicz, Szczepan Twardoch, Richard Lourie), biographies (of Steve Jobs, Leo Messi, David Bowie etc.), poetry (Wisława Szymborska, Stanisław Barańczak, Zbigniew Herbert etc.), children’s literature (by Andrzej Maleszka and Michał Rusinek) as well as popular literature (Mariusz Wollny, Jakub Ćwiek).
The Virtual Library of Publishers is a part of a series of campaigns run by the Krakow Festival Office in order to promote a literary image of the city. The Krakow Festival Office organises two large literary festivals (the annual Conrad Festival and a biennial Czesław Miłosz Festival), eagerly contributes to initiatives of publishing houses which have their offices in Krakow, cooperates closely with the Book Fair, which is believed to be the most important event for the publishing industry; and supports all initiatives aimed at making the residents of Krakow and tourists familiar with literature. Apart from that, within the scope of the Reading Małopolska programme, the Krakow Festival Office carries out a number of promotional activities aimed at emphasising the literary potential of the region. Within the past year alone, the Krakow Festival Office has also organised two large international conferences which drew the greatest figures of the literary world to Krakow, including representatives of UNESCO Cities of Literature, as well as members of PEN International and ICORN. In addition to that, an interactive multimedia Internet portal – readingmalopolska.pl – was created as a compendium of knowledge on literary attractions of the region. For more than a year, in co-operation with Bookeriada.pl, the Krakow Festival Office has organised The Second Life of a Book – a huge free book swap campaign that has gained the recognition of readers and attracts hundreds of reading fans every month. It is no coincidence that Krakow was the first city in Poland to mark Seats for Readers in public transportation vehicles; this was done to celebrate the Miłosz Year two years ago.