The event is modelled on the traditional Catalan holiday called San Jordi, during which men give women roses to commemorate the blood of the dragon slain by St. George – the patron of Catalonia, and women give men books in return. Initially, the holiday was only celebrated in Spanish-speaking countries, and in 1995, the 23rd of April was announced the World Book and Copyright Day by UNESCO, and thus the event gained international popularity. The first edition of the Book and Rose Malopolska Book Days took place in 2002. The central idea is to promote reading and encourage the inhabitants to visit bookstores. Hence, numerous meetings with authors, discounts at bookshops, book collections, and literary events. Adding a rose to the books purchased on that day is supposed to remind buyers that a book may also be a beautiful gift.